Briefs & Challenges
RCM Marketing already had a prospering offline business. The aim was to get this business online with the same level of detail and quality they were used to. RCM had a comprehensive catalogue of products which we needed to mirror onto the web site, sticking to the design principles of the catalogue and other hard copy marketing material.
Other requirements involved further development of the underlying shopping cart functionality. Customers needed the ability to customise a product and be charged for things like the number of letters printed on a product. Once through to the checkout, they also needed to choose from multiple payment options. As well as this, RCM needed the ability to integrate their own accounting software into the site.
To allow RCM the flexibility they required, we knew that some modifications of the shopping cart would be required. Product variation dropdown boxes and price per letter features were essential - these programming goals were accurately met. We also adapted the software to work alongside Quickbooks.
As with any site we build, Search Engine Optimisation is very important. Our shopping cart is geared towards optimisation and we were able to put best SEO principles into the site using existing tools and our extensive experience; we actively use Google Analytics to monitor how well the site is doing.
Working closely with the client, the look and feel of the site was understood and implemented. Site and product images were optimised to show the products in the best possible light.
RCM now have a clean, fresh looking site that uses our powerful shopping cart solution. RCM Marketing staff can also edit products in bulk using the XML/CSV file integration feature of the shop. As a result, this successful online shop is doing very well in the market of driving school supplies.
New features were implemented including cost-per-letter calculations, extensions to the multiple options for products and the breakdown of the monthly cost, VAT and shipping to simplify the accounting.